By Daniel Sabiiti
Rwanda will this November host yet another global tourism conference which is expected to explore new tourism markets and products including the promotion and preservation of Africa’s rich cultural heritage and wildlife.
The 41st Annual World Tourism Conference will run through November 14- 17, 2016 and will bring together African leaders, international investors and travel professionals in Rwanda’s capital Kigali.
The conference will be organized by the government of Rwanda in collaboration with the Corporate Council on Africa (CAA) which the Africa Travel Association (ATA) in Africa.
Stephen Hayes, president and CEO of the CCA said in a statement that event will be a chance to share expertise to the tourism industry.
“This year’s conference will be a learning and networking opportunity, as well as a launching pad for the exciting work we will be doing with our members throughout the year,” Hayes said in a statement.
With the completion of the Kigali Convention Center, Rwanda has positioned to become a leading conference hub in the region.
In October, Rwanda hosted the African Hotel Investment Forum (AHIF)-another high profile tourism conference on the continent.
Currently, the country is focusing on Meetings Incentives Conference and Exhibitions/Events (MICE) tourism, capitalising on safety, developed infrastructure, accessibility and new entrants in the hotel industry such as the Marriott, Radisson Blu, Radisson by Park Inn, Sheraton, Golden Tulip, Kempisnki and Zinc, amongst others.
Hosting the 41st Annual World Tourism Conference will contribute growth of Rwanda as a leading MICE destination in the region.