Tigo has hit the three-million subscriber mark, indicating its efforts to bring new products on market has paid off.
The Operator who further slashed down its call packs, internet packs as well as the 4G mobile internet, the first in the country wooed more subscribers on its network thus pushing up numbers.
“Three million is the secret of our success and we will continue to strive to be better,” said Tongai Maramba, general manager of Tigo- Rwanda on his twitter handle on Friday as he announced the mark.
According to monthly statistics by the sector’s regulator, Rwanda Utilities regulatory Authority, Tigo recorded 2,997,929 subscribers by October, 2015 adding 997,929 subscribers in late October and the first weeks of November.
With this mark Tigo is now behind the sector’s leader MTN Rwanda by only 1,054,163 compared to last three months recording impressive growth compared to its rivals as it announced in October, 2015 it is increasing its investment in data.
While MTN Rwanda recorded 4,054,163 subscribers by end of October, 2015 while Airtel Rwanda recorded 1,527,449 subscribers.
The focus by Tigo, experts say towards data is seen to tighten the competition that the sector witnessed since last year when Airtel Rwanda, this operator slashed off charges on its mobile money platform.
The statistics indicates that the sector recorded 8,579,541 subscribers by need of October, 2015 compared to 8,510,950 in September, 2015 and 8,420,783 in August, 2015 pushing the penetration to 76.2 percent.
But the sector’s recent Tigo Bonane campaign where lucky subscribers are winning 6 million francs everyday has and is likely to favour the operator to get new subscribers on its network.