By Dan Ngabonziza
“We only serve Rwanda coffee at Bloomberg facilities…Good to do and tastes wonderful,” said Michael Bloomberg-CEO of Bloomberg L.P during US-Africa Business Forum on Thursday.
Michael Bloomberg’s comment on Rwanda coffee attracted attention at the forum which US believes should be the cornerstone for its commercial arm with Rwanda.
According to National Agriculture Export Board (NAEB), Rwandan coffee has captured US and European markets-given its different taste.
Last year, Rwanda fetched over $3 million from 14,400 bags of Arabica coffee sold to U.S. coffee retail giant Starbucks Corporation.
At least forty containers of Rwandan coffee are sold to Starbucks every year, according to National Agriculture Exports Board.
The US-based coffee retail giant opened ‘Farmers Support Centers’ where it works with over 50,000 coffee farmers across the growing areas of the country especially in Nyamyumba, Rubavu District in Western Rwanda.
Meanwhile, Rwanda’s aromatic Arabica coffee also attracted Nespresso- the world’s pioneer and reference for highest quality portioned premium coffee.
Nespresso’s franchise in USA, dealing in luxury coffee, said Rwandan coffee has been released among its first 2016 limited editions branded as Umutima Wa Lake Kivu Rwanda.
With Bloomberg’s huge presence in the US and beyond, it gives a boost to produce more for the global market.
Statistics from Trade ministry show the largest export to US market in 2015 was coffee with over $23 million in exports.