PSF Opens Office in Congo-Brazzaville to Facilitate Rwandan Traders

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The New PSF manager in charge of West African countries-Gerard Nkusi Mukubu.

A new Private Sector Federation liaisons office has been established in Brazzaville capital of Congo as a continued PSF’s strategy to facilitate Rwandan business operators who intends to venture in West African markets.

The PSF Country manager will be among other activities be in charge of coordinating and supervising the effective set up and implementation of the Mult-Service Center intended to facilitate Rwandan traders to tap into western African markets.

Gerard Mukubu who has been the PSF’s Chief Advocacy Officer at PSF headquarters in Kigali has been transferred and will be the PSF’s Country manager in Congo-Brazzaville.

“We have had cases where our traders wants to tap into various international markets and ends up failing because of lack of enough information regarding the foreign markets that’s why we have decided to open up an office that will be doing market intelligence and research on behalf of Rwandan traders in Congo-Brazzaville,” Said Stephen Ruzibiza the PSF Chief Executive Officer.

Last year, PSF signed a partnership agreement with Group250 and Sawa Citi supermarket to help in distribution of Rwandan products in Congo Brazzaville.

The establishment of a multi-service Centre in Congo-Brazzaville aims at reinforcing market linkages between Rwandan producers, exporters and foreign buyers. This will be achieved through trade promotion, logistics and information sharing.

Group 250 is an anchor company operating in the Republic of Congo in the sectors of import and export and infrastructure development while Sawa Citi is a supermarket with outlets in Kigali.

Sawa Citi Supermarket will facilitate operations by working closely with local SMEs in acquisition of products that will be exported by G250.

“It’s in line with the strategy to grow the country’s exports and reduce the imports to cut the consequences of trade deficits. It’s the first office we have opened and we hope to target other markets all aimed at facilitating trade,” Ruzibiza further explained.

Last month Gabonese envoy to Rwanda Amb. Michel Xavier Biang with a resident in DR-Congo was in Kigali to lure Rwandan business community to invest in his country.

“We are ready to facilitate any Rwandan company that would invest in our country. Rwanda is a role model, that’s why we need to grow our trade partnership in order to boost investment in the two countries,” the Gabonese envoy said during his meeting with PSF leadership





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