New Portal to Sell Made-in-Rwanda Products

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By Brenda Kalinda

A Rwandan entrepreneur has introduced a platform that will enable clients to purchase locally made products online.

The online portal -‘Made in Rwanda Online (MIRO)’ will also ensure delivery of goods once purchased according to developer by Alain Pacifique Nkazamurego.

Nkazamurego said that the app brings Rwandan products to more consumers across the world and open more opportunities for Rwandans producers and also saves time for both sellers and buyers.

“Anyone can use the application at any time and be assured that the product will be delivered, Nkazamurego said, even people living abroad can easily access it since payments are done online”.

Made in Rwanda Online operates with different shipping companies for delivery to clients living outside Rwanda.

For the last four months since the establishment of the platform, 50 companies have joined and they have been easily connected to the market.

“It takes zero free to join the platform however you are charged service free on every purchased product,” Nkazamurego said.

‘Made in Rwanda Online’ is among the technologies that are being showcased at the Rwanda Expo that is happening for its 20th edition.

Uwamariya Assumpta, a seller on the platform told KT Press that since she joined, her products have been known and she is able to connect with other sellers in different countries.

“I live in Rubavu where I make and sell wines, since I joined the Made in Rwanda Online platform I have received many calls from people abroad asking me send more wines to them,” she said adding that “My products are now known than ever before and the number of my clients is growing too,’.

Uwamariya urged fellow Rwandans in diaspora to continue to buying products made from their country. “Our products meet both quality and quantity standards,” she said.

There are various products sold on ‘Made in Rwanda Online’ ( among them are beauty products, books, drinks, beverages, fashion products, handcraft products among others.

Today, Nkazamurego 27, has 11 permanent employees who work with him on a daily basis.

Before this year ends, he plans to launch a mobile application that will be more accessible for people to purchase ‘Made in Rwanda’ products.

In 2014, the government of Rwanda launched the Made in Rwanda campaign to boost consumption of locally made products; enhance quality standards, branding and packaging along the value chain.




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