By Daniel Sabiiti
MTN Rwanda has today launched a one-month long campaign aimed at driving a cashless economy with Mobile Money.
This year’s Mobile Money Month celebration is themed “Let’s Go Cashless” and see over one million subscribers reached in a series of events countrywide expected to deepen awareness and educate Rwandans about the benefits of MTN Mobile Money.
Norman Munyampundu, General Manager of MTN Business said, “This campaign aims to celebrate the endless possibilities the service offers and highlight the benefits of Mobile Money to individuals and businesses both small and large.”
During the campaign month, Mobile Money subscribers will be able to enjoy a 20% bonus on airtime bought via Mobile Money, send money to Uganda, Kenya and Zambia for free as well as enjoy free bank push and pull services, among other offers.
Mobile Money services have transformed the way in which people handle their finances. The service allows people to transfer money, make purchases, and pay school fees and bills with the simple use of a mobile phone.
MTN Rwanda has over 1 million active Mobile Money users making over 7 million transactions per month, with a monthly transaction value of Rwf70 billion on its Mobile Money platform.
“The Mobile Money platform has significantly contributed to the national economic strategy on enhancing cashless transactions that offer convenience and security. MTN Mobile Money has helped to unlock opportunities in digital space for corporate entities, organisations and all sectors within the Rwandan Economy” Munyampundu.
MTN’s campaign will focus on the activation of new users and on promotions to reward existing and new customers of MTN Mobile Money services, as well as on customer education programmes through mass media
The ability to provide financial services through digital channels is opening up new opportunities to reach populations that previously were unserved. “We closely take note of the digital world our customers’ lives revolve in and we don’t want factors like time or distance to be a hindrance for any of our customers to access payment or transaction services,” Munyampundu said.