Hilton Hotels & Resorts Expands into Rwanda, Acquires Ubumwe Grande Hotel   

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The 153 room Ubumwe Grande Hotel in the Kigali central business district will trade under the upscale DoubleTree by Hilton brand when it fully converts in 2018.

Hilton hotel has acquired Ubumwe Grande Hotel in the Kigali central business district in Rwanda, marking its entry into Rwanda’s hospitality industry.

The 153 room Ubumwe Grande Hotel in the Kigali central business district will trade under the upscale DoubleTree by Hilton brand when it fully converts in 2018. This franchised property with 134 guest rooms and 19 apartments opened in September 2016.

Hilton Hotels & Resorts is one of the most recognized names in the industry which offers travelers a world of authentic experiences.

Patrick Fitzgibbon, Senior Vice President, Development, Europe, Middle East and Africa, Hilton said that  Ubumwe Grande Hotel will undergo some changes in order to rebrand and will be Hilton’s first property in Rwanda.

Once rebranded, the hotel will trade as the DoubleTree by Hilton Kigali City Centre.

Fitzgibbon added: “The range of brands we have at our disposal allows owners the flexibility to pick the right fit for their property. We have already deployed this initiative in the signing of two hotels: our first DoubleTree by Hilton property in Kenya, and our first hotel in Rwanda, and expect to be able to announce further additions before the end of this year.”

The development comes at a time when Hilton NYSE has committed a total of $50 million over the next five years towards the Hilton Africa Growth Initiative to support the continued expansion of its Sub-Saharan African portfolio.

These funds are intended to support the conversion of around 100 hotels (roughly 20,000 rooms) in multiple African markets into Hilton branded properties, namely into its flagship Hilton Hotels & Resorts brand, the upscale DoubleTree by Hilton and the recently launched Curio Collection by Hilton.

“Hilton remains committed to growth in Africa having been present on the continent for more than 50 years. The model of converting existing hotels into Hilton branded properties has proved highly successful in a variety of markets and we expect to see great opportunities to convert hotels to Hilton brands through this initiative.” Patrick Fitzgibbon said in a statement.

He also added that “It enables us to rapidly grow our portfolio and delivers returns for owners by increasing exposure of their business to more international, inter-regional and domestic travellers, and specifically to our 65 million-plus Hilton Honors members, who look to stay with us in our suite of industry-leading brands. We see huge potential here in key cities and airports, as well as allowing us to develop our offering in resorts and safari lodges.”

These hotels will receive all the benefits associated with Hilton’s industry-leading brand proposition and world-class commercial platforms. Guests will also be able to take advantage of Hilton’s innovative technology platforms such as online check-in and the ability to choose individual rooms when booking via the Hilton Honors App.

Hilton currently operates 19 hotels in the Sub Saharan Africa region with a further 29 in its pipeline. It has held a presence on the African continent for over 50 years.

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