Festive season gains momentum as Coca Cola launches 2014 X-mas campaign

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Festive season gains momentum as Coca Cola launches 2014 X-mas campaign

Coca-Cola, under Bralirwa Ltd, announced the launch of its 2014 Christmas campaign and also handed a seasonal gift of Rwf5million that will be used by the city of Kigali to finance women self-help projects.

This year’s campaign theme ‘Make someone happy this Christmas’ is an outward looking approach encouraging our consumers to go out of their way to put a smile on someone’s face this Christmas.

The campaign was officiated at the Kanogo roundabout grounds, where the Vice Mayor in charge social affairs, in the City of Kigali, Hope Tumukunde lit a 12-meter giant Christmas tree alongside, Jonathan Hall the Managing Director of Bralirwa.

In line with the Christmas theme as well as setting an example of good corporate citizenship, Bralirwa committed to contribute towards a corporate social responsibility project in partnership with the Mayor’s office.

“It has now become a great Christmas tradition in Kigali to light the gigantic Christmas tree at the Kanogo roundabout. Coca-Cola is proud to open up Christmas in such a festive way and delight our consumers too.” Hall said.

“As we usher in this festive season, Coca-Cola’s message this Christmas is to remember to make your family, friends or even strangers happy ”, said the Marketing Director of Bralirwa, Jan Van Velzen.

The Coca-Cola Christmas launch will be supported by a media campaign composed by a billboard, TV and Outdoor screen ads.

Coca-Cola as an iconic brand of refreshment and happiness is associated with the festive season all over the world.

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About the author

Olive Ndaka is the Junior Editor for RwandaEye. An investor and young entrepreneur, she is a quick learner and has contributed many articles for RwandaEye in Kinyarwanda.

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