Convention tourism to be launched in Rwanda this year

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Convention tourism to be 1

Miss. Rica Rwigamba, Tourism and Conservation (RDB)

Rwanda Development Board (RDB) is planning to introduce a a new tourism product: ‘convention tourism’.

Reports from reliable sources say that Rwanda Development Board plans to launch a convention bureau this year to market Rwanda as a top destination for meetings and conferences.

The information was released by Ms. Rica Rwigamba, head of RDB’s Tourism and Conservation desk.

The creation of “convention tourism” comes three years after stakeholders in the tourism sector met in 2008 in Kigali to discuss a strategy on what they called MICE tourism (meetings, incentives, conferences and exhibitions) presented by the On The Frontier (OTF) Group, an American consulting firm.

The firm projected that Rwanda could earn US$40 million from MICE tourism by 2012 but it required a convention bureau to help market the country as a top destination for meetings and conferences in order to meet its revenue target.

Convention tourism to be 2

Model for Kigali Convention Center under construction in Kimihurura

A $300 million convention centre is currently under construction, and will also have a modern hotel. (See picture)The bureau would be created to help implement the MICE strategy, Ms. Rwigamba pointed out adding that facilities such as conference halls, hotel rooms and airlines have started to increase, which increases chances for the new product to excel.




About the author

Olive Ndaka is the Junior Editor for RwandaEye. An investor and young entrepreneur, she is a quick learner and has contributed many articles for RwandaEye in Kinyarwanda.

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