CIMERWA Unveils Company’s Inaugural Corporate Golf Tournament

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CIMERWA Rwanda’s leading and only local manufacturer of quality cement brands has today announced the inauguration of the CIMERWA Corporate Golf Tournament. Officials say the 2017 edition has attracted mainly corporate golfers.

The tournament that is slated for 2nd September at the lush greens of the Kigali Golf Club in Nyarutarama is expected to converge a significant number of golfers both amateur and (in future) professional from within Rwanda and the region. It will also feature some of CIMERWA’s clientele the company’s staff members including the new CIMERWA CEO, Bheki Mthembu, a passionate golfer.

Speaking at press launch on Wednesday, Mthembu said that, “CIMERWA is proud to be associated with golf in Rwanda. And for the first time the brand will be hosting its maiden golf tournament which in future is expected to be annual, attracting professionals as the sport grows.”

“The caliber of golfers that we have invited and have confirmed participation will make for an exciting tournament. We anticipate a great showing and we invite fans of golf to come join the fraternity so that we also use the same opportunity to educate them about some of our new products,” he added.

According to the CIMERWA boss the company intend to demonstrate its brand tagline ‘Strength Beyond the Bag’ by showcasing its strength in sports.

“The CIMERWA brand is an enabler. We want to use the sport of golf to bring the business community together and as such we enable them to connect with each other. There is the fact that golf isn’t always leisure time. Deal making and relationship-building certainly happen on the greens and fairways.

This tourney will converge one of the largest gatherings of the business community, which we want to connect with,” Mthembu added. The Kigali Golf Club Captain Dr. David Kashaka told media that the sport of golf in Rwanda is growing and has enjoyed successful years while learning vital lessons as well partnering with corporate brands.

“CIMERWA comes on board at a time when Rwanda’s golf is exciting with a promising future. CIMERWA also recently sponsored the national team at the recently ended East African Golf Challenge in Tanzania. We have no doubt that we at the helm of this sport, we shall reap positively from this partnership,” Kashaka said.

Golfing officials have also announced that this event is expected to be one of local golf’s premier events and in future will attract professional golfers from the entire region. “We highly value our longstanding relationship with CIMERWA even if we had never gotten involved with them in this nature and we are optimistic CIMERWA’s association with this sport will grow to benefit golfers in the future,” Kashaka added.

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