BK in Charity Drive Through Social Media

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By Daniel Sabiiti

Dr Karusisi (C) and Holtzman (R) cut the special anniversary cake-the ongoing Bank of Kigali (BK) 50th anniversary campaign aimed at giving back to the community.

Fifty lucky Rwandans will by end of this year able to have their wishes come true with the ongoing Bank of Kigali (BK) 50th anniversary campaign aimed at giving back to the community.

So far hundreds of wishes have been submitted to the campaign through social media (Facebook and Twitter) under the hash tag #MyWishAt50

This is part of the yearlong celebrations which is being held under the theme, “Fifty years together; committed to do more” according to bank officials which says that the most liked and re-tweeted wishes will be granted,

Wishes from various citizens of different lifestyles and backgrounds have revealed several life changing stories that affect their lives, in health, education and community development.

Personal health concerns with a call her financial remain the most liked concerns to date touching sentiments of social media users.

A wish story by Ysolde Gasam, to have her brother get artificial limbs attracted over 250 likes and 126 re-tweets.

MyWishAt50 is for my brother @jabz01 to get the right prosthesis this yearGasam said.

Wife to a cancer survivor Rwandan journalist Edmund Kagire has also used this opportunity to raise awareness and solicit funds for cancer foundation established after Kagire’s life changing experience.

The campaign has also attracted dreams of community development from individuals who have only hatched ideas – such as building community school, sports promotion centers- but lacked funding.

Remy Muhire and Bruno Sugira share the wish of developing sports in Rwanda which has seen a decline in talent despite cabinet tasking the line ministry (of sports and culture) to develop a new strategic plan at community levels.

“My wish is to build a Stadium & to Fund the academies that help to detect the talents from the youth and to develop sport in Rwanda—Bruno Sugira said.

Will be to see in every sector in Rwanda a mini-foot center which may result to better football players within 15years” Remy Muhire said.

BK says that the winning wishes will be fully sponsored or given loans with no strings attached.

“Thanks for sharing your wishes. Just so you know, we are following closely and absolutely loving your thoughts” the BK official Facebook page states.

In line with Corporate Social Responsibility (CSR) strategy, the bank has donated 500 solar panels which shall benefit at least 2,500 members of poor households.

Bank of Kigali got its banking license in December 1966, and started operations in February 1967 making it the country’s second oldest financial institution after the former Banque Commerciale du Rwanda (BCR). It is Rwanda’s largest lender with 78 branches across the country.

 

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