Battle for beer market heats up as Skol introduces small lager

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Benito Karemera, brand manager at Skol brewery (middle) emphasising a point during the launch.

Benito Karemera, brand manager at Skol brewery (middle) emphasising a point during the launch.

Skol brewery, the country’s second brewer has introduced a 33cl small Skol lager as it responds to the recent growing demand for more convenient bottles which has seen the sector shifting from big bottles.

The brewer, who is a subsidiary of Skol international says the new small bottle will complement the big 50cl bottle, introduced in June, 2014 to provide convenience to consumers as it is easy to carry around.

“We have realized that people like the skol lager beer as it’s a beer for people who like to party and free themselves,” said Benito Karemera, brand manager at skol brewery.

So he says, “We could bring another skol to help them when they are in nightlife or pub to interact between them while they are partying with an easy bottle to carry but still with the same taste.”

Karemera notes that the small Skol lager will contribute to the growth of the brewer’s small skol beers portfolio which includes Skol malt 33cl, Skol Gatanu, pananche and Virunga.

The small lager also comes at the time the country’s largest brewer Bralirwa recorded an increase in its Mutzig 33cl bottle, its likely close rival in terms of the market niche.

Recently, the sector which exports most its raw materials from Europe after recovering from the 2014 shock that saw its profit portfolio slightly fall due to depreciating francs faced a new demand for small bottles as opposed to traditional big bottles.

“We have been facing a new demand for small bottles and we base our brands from the demand of the market,” Said Antoine Irayamuremye, head of marketing at the Skol brewery

Accordingly, the small lager will be available in brown easy to handle bottle at a retail price of Rwf 500 and is mainly targeting consumers who enjoy lager drinks, young people between the ages of 18-25 years as its secondary target.

 

About the author

Olive Ndaka is the Junior Editor for RwandaEye. An investor and young entrepreneur, she is a quick learner and has contributed many articles for RwandaEye in Kinyarwanda.

More posts by | Visit the site of Ndaka

 

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