Airtel unveils Tunga promotion for its subscribers

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Airtel unveils Tunga promotion for its subscribers

L-R, Chrysanthe Turatimana, the Data, Devices and Value Added Services Manager, Ms. Clementine Nyampinga Brand and Communications Manager and Mr. Indrajeet Singh, the Airtel Marketing Director at the launch of Tunga promotion.

Airtel Rwanda, the country number three by subscriber base has announced a trivia challenge promotion dubbed Tunga (possess) which will see its 12 subscribers win motorcycles as well as Airtime.

Indrajeet Singh, Airtel Rwanda marketing director says that subscribers will participate in the challenge through sending a short message that will help them participate in the game.

“Customers will be required to send the text message “GO” or “1” to 155 and will automatically be entered into the game and can start playing by answering questions,’ he said during the launch of the promotion in Kigali.

He adds, “The message will cost only Rwf100 and the promotion is open to all Airtel Rwanda customers.”

The promotion that will take 12 weeks, will see participants earn 50 points for each question  answered  correctly where they will additionally receive 10 points for attempting, if in case they get the answer wrong.

He added, “With promotions such as these, our customers can be able to have fun while using the Airtel network as well as acquire knowledge about various subjects and ultimately stand a chance to win.”

Accordingly, five winners with high points will each be awarded with Airtime worth 2,000 every day while out of these, the participant with highest points will win a motorcycle every week for 12 weeks.

“We are happy to reward our customers for the loyalty they have showed us the past year and continue to show us,’ he added adding that is through this promotion ensuring that customers live their dreams.

With these  promotions, there is optimism for the  telecom operator who put their footprint in the country in 2012 to woe more subscribers on their network, but also continue to engage its rivals MTN Rwanda, market leader and Tigo -Rwanda into a tight race.

Airtel was able to force other operators to bring down call rates after it announced almost 50 percent reduction on call rates before recently making its Airtel money platform free, something that pushed MTN-Rwanda which has been regarded as expensive to introduce daily call packs.

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About the author

Olive Ndaka is the Junior Editor for RwandaEye. An investor and young entrepreneur, she is a quick learner and has contributed many articles for RwandaEye in Kinyarwanda.

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